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Client: Barclays Bank, 100 Voices Magazine
Title: Want Things Your Way? & Stay in Control of Your Money
Date: July 2010
Three pages of illustrations for Barclays Bank '100 Voices' student magazine to appeal to a younger demographic to encourage them to open Student Accounts. The first depicting a photo realistic board game, complete with player pieces, dice, stack of cards, carpet background and a fold in the middle of the board.
The second is a two page photo realistic illustration with the headline 'Stay in Control of Your Money', a personal budget for students to fill out. The pages represent an '80s table-top arcade machine called 'Loan Defender', complete with astroids, aliens and spaceships, making the prospect of filling out a form appealing to a youth market.